NAVIGATING THE AGENCY ARCHITECTURE

I love Agency Mania by Bruno Gralpois. It is extremely well written and provides invaluable insight into navigating agencies and getting the best work from them. The notion of a Chief Agency Officer makes sense for companies who have multiple agencies and are looking to get the best work from them in an integrated, efficient and effective manner. Here is the link: http://www.agencymaniathebook.com/
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