Blog Archives

WHY RETAIL LOVES FACEBOOK

This is great research from ExactTarget and CoTweet. It supports how digital discounts are leading to brand trial and ongoing conversations between companies and their customers.  Bruce summarized it as part of a recommendation for a Retail prospect and it is

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I JUST WON ONE MILLION EUROS

You have got to hand it to this group for coming up with an innovative trick to ultimately steal your money. The email really looks legitimate but then again why would they want to give me this money from a

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Marketing Lessons for Start-Ups

I had the pleasure of serving on the Marketing panel for a Start-up Forum yesterday in Portland sponsored by Launch Pad. Wouldn’t you know it- our 80 minute panel was cut down to 45 minutes. Ah, the trials and tribulations

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The Smart Dominos Turnaround in Social Media

Crispin, Porter and Bogusky have created another great campaign. This time it is for Dominos, “the Dominos Turnaround”. There are 3 amazing lessons from this related to how Social Media is changing marketing communications and how brands relate to their

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Facebook and the Red Dragon

With all the talk of privacy on Facebook this week and the ease with which its so easy to throw your life up on it for all to see, it may be time to reassess what goes up. Look, I

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How to Select a Digital Agency – Lesson Five

Mistake:   Be Careful of What You Wish ForA trapdoor for clients – and often agencies – is trying to please everyone in the room. 

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How to Select a Digital Agency – Lesson Four

Mistake:   Agencies Are Non-Profit InstitutionsPresuming you provide your agency candidates with an assignment tied to specific deliverables during the search process – or simply request speculative creative ideas, consider paying the agency a fee for their efforts. 

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How to Select a Digital Agency – Lesson Three

Mistake:   I’ll Have What He’s EatingDon’t ask an agency to solve a brand problem in 2 weeks that has been years in the making.

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The Best Cocktail

Here is a great cocktail I wanted to share with you. It is called a Kentucky Speedbump and I discovered it at McCormick and Schmik’s.

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How to Select a Digital Agency – Lesson Two

1.Mistake:  Avoid Eye ContactAgency brands are important.  They provide an indication of consistent agency performance for multiple clients over time. 

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