Blog Archives

Lyft Slaps Small Agencies Virally

Lyft has put out an RFP virally on Twitter inviting agencies for a 10th slot on an RFP process that already has 9 candidates. The link is below. While each agency can decide what to do, I believe this fuels

Posted in Insights

Landor’s Five Design Secrets Work for Marketing Mavens Too

I found these five secrets to a successful design career on the Landor website. They are excellent for success in marketing as a marketer also. I hope you find them as beneficial as I. First. Look critically at everything. Don’t

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A Great Example of a Very Simple PPT.

Remember Jeremy Irons in Margin Call, “Talk to me like I’m a third grader”. Here is a brilliant extrapolation of that into why China manipulates it’s currency.http://www.slideshare.net/johnmaxfield376/why-china-manipulates-its-currency?utm_source=slideshow&utm_medium=ssemail&utm_campaign=weekly_digest

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Fair Health Consumer Video

As the world of healthcare transparency is exploding. I thought this video from Fairhealth.org in NY was an excellent testimonial to what consumers face.http://vimeopro.com/wdfilms/frank-dupont-director-vnsny/video/30859226As NancyMarie Bergman points out, many times consumers have no idea what they have to pay until

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Movie and Music Recommendations for 2013

Top Films of 2013This has been the best year for film that I can remember. Ever. The Academy Awards are going to be quite challenged. It’s tough but here are my top three films of the year so far. 1. Dallas

Posted in Insights

Welcome to the Weiss Ideas blog. I’ve been thinking a lot lately and I’ve decided to write down all the things I think about. Some things are very witty, others, not so much. I’ve contributed lots of good thoughts to

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THE CUSTOMER IS KING IN B2B TOO

Forrester’s 2013 B2B CMO Imperatives, is full of smart insights that made me realize B2B marketing is catching up with B2C at a much faster rate. I love how the “Customer” is touted as the heart to any strategy.  Here

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NAVIGATING THE AGENCY ARCHITECTURE

I love Agency Mania by Bruno Gralpois. It is extremely well written and provides invaluable insight into navigating agencies and getting the best work from them. The notion of a Chief Agency Officer makes sense for companies who have multiple

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Recruiting in the Digital World

I’m just now discovering the many ways one can use the web for recruiting talent online. I am on assignment for The Clorox Company helping them to recruit outstanding Digital Brand Managers. Here are things that I am learning so

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STREAMLINING THE DIGITAL AGENCY

Forrester recently published an interesting article on “How To Optimize Your Interactive Agency Roster- A Process For Improving Agency Relationships In A Complex Landscape” It’s a thought-provoking article that creates even more complexity in the digital landscape as it points out that marketers

Posted in Insights