Routeware

Routeware

Creating Fully Integrated Campaigns

Routeware, a manufacturer of computer hardware and software for the transportation industry, was unknown after six years. By redefining the brand position and launching a fully integrated campaign, Peter helped establish market-leading awareness of 70% as well as a tenfold increase in leads, all within 12 months. Behind the “Power to Drive Profits” position, he lead a new website; search, viral and email marketing; advertising; trade shows and publicity campaign.
routeware