Pringles

Pringles

Procter & Gamble: Pringles

Redefining a Superior Brand Positioning

Pringles was at a crossroads. It needed to develop a strategy that would capture its core qualities yet make it relevant to new countries and consumers. By leading a strategic shift in the target audience to teens and initiating a new integrated strategy that paved the way for breakthrough creative ideas all over the world, Peter helped grow Pringles to over $2 billion in sales globally.