Planar

Planar

Strengthening Corporate Marketing Programs

Planar, a leader of specialty displays, lacked a unifying corporate brand identity. They had five separate divisions along with five separate agency assignments, and they weren’t working together. By unifying the corporate brand under one theme —“When Image Experience Matters” — Peter established the basis for the company’s brand, He then lead an agency search that would both ensure continuity and lower costs by over 20%.
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