The Clorox Company:

Winning in the Digital Marketplace

Clorox, a $5 billion consumer goods company, wanted to improve their digital marketing efforts and priorize the action steps needed. Weiss Ideas initiated a three-step process:
  1. Interviews with over 30 internal managers to gauge their capabilities, strengths and weaknesses.
  2. Benchmarking the company’s digital efforts against the savviest digital marketers.
  3. Recommendations on how the company can improve their hiring practices, agency architecture, strategic priorities, search, social media and training.
Peter then led a digital agency search that resulted in finding the right digital agency partner for the Clorox brand. This search was heralded as the best agency search process with a consultant among both the winners and losers. It enabled all agencies to contribute their best work throughout a “fair” and “transparent” process.