Agilent

Agilent

Uncovering Business Building Insights

Agilent, a $3 billion manufacturer of scientific instruments, needed a campaign that differentiated its brand, and the typical industry standard spec sheet wasn’t doing it. By discovering engineers’ affinity for both reality and fantasy, Peter helped lead the development of an Action hero campaign that differentiated all Agilent communication across the internet and print, resulting in a +35%, +$3 million increase in sales.
agilent