WHY RETAIL LOVES FACEBOOK

This is great research from ExactTarget and CoTweet. It supports how digital discounts are leading to brand trial and ongoing conversations between companies and their customers.  Bruce summarized it as part of a recommendation for a Retail prospect and it is well worth sharing. 

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I JUST WON ONE MILLION EUROS

You have got to hand it to this group for coming up with an innovative trick to ultimately steal your money. The email really looks legitimate but then again why would they want to give me this money from a “proup” of companies that appreciate email users. Maybe they know I was rooting for them to beat Uruguay and appreciate that. Probably more credible. Beware. Maybe I should send them my bank routing information and social security just in case?!

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Marketing Lessons for Start-Ups

I had the pleasure of serving on the Marketing panel for a Start-up Forum yesterday in Portland sponsored by Launch Pad. Wouldn’t you know it- our 80 minute panel was cut down to 45 minutes. Ah, the trials and tribulations of marketing in a start-up. Read more ›
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The Smart Dominos Turnaround in Social Media

Crispin, Porter and Bogusky have created another great campaign. This time it is for Dominos, “the Dominos Turnaround”. There are 3 amazing lessons from this related to how Social Media is changing marketing communications and how brands relate to their consumers:

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Facebook and the Red Dragon

With all the talk of privacy on Facebook this week and the ease with which its so easy to throw your life up on it for all to see, it may be time to reassess what goes up. Look, I have two Teenagers myself and the nonchalant way we make our lives, homes and friends accessible to anyone is frightening.

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How to Select a Digital Agency – Lesson Five

Mistake:   Be Careful of What You Wish For
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A trapdoor for clients – and often agencies – is trying to please everyone in the room.  Read more ›

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How to Select a Digital Agency – Lesson Four

Mistake:   Agencies Are Non-Profit Institutions
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Presuming you provide your agency candidates with an assignment tied to specific deliverables during the search process – or simply request speculative creative ideas, consider paying the agency a fee for their efforts.  Read more ›

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How to Select a Digital Agency – Lesson Three

Mistake:   I’ll Have What He’s Eating
STAmokTime

Don’t ask an agency to solve a brand problem in 2 weeks that has been years in the making. Read more ›

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The Best Cocktail

Kentucky Speedbump

Here is a great cocktail I wanted to share with you. It is called a Kentucky Speedbump and I discovered it at McCormick and Schmik’s. Read more ›

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How to Select a Digital Agency – Lesson Two

1.Mistake:  Avoid Eye Contact
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Agency brands are important.  They provide an indication of consistent agency performance for multiple clients over time.  Read more ›

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