Blog Archives

How to Select a Digital Agency – Lesson Five

Mistake:   Be Careful of What You Wish ForA trapdoor for clients – and often agencies – is trying to please everyone in the room. 

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How to Select a Digital Agency – Lesson Four

Mistake:   Agencies Are Non-Profit InstitutionsPresuming you provide your agency candidates with an assignment tied to specific deliverables during the search process – or simply request speculative creative ideas, consider paying the agency a fee for their efforts. 

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How to Select a Digital Agency – Lesson Three

Mistake:   I’ll Have What He’s EatingDon’t ask an agency to solve a brand problem in 2 weeks that has been years in the making.

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The Best Cocktail

Here is a great cocktail I wanted to share with you. It is called a Kentucky Speedbump and I discovered it at McCormick and Schmik’s.

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How to Select a Digital Agency – Lesson Two

1.Mistake:  Avoid Eye ContactAgency brands are important.  They provide an indication of consistent agency performance for multiple clients over time. 

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How to Select a Digital Agency – Lesson One

My partner Bruce Mowery and I wrote a White Paper on the 6 Mistakes Companies Make in Selecting an Interactive Agency – and How to Avoid Them. It provides an experienced look at the unique challenges marketers face in choosing

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Don’t Use Film To Show Off Digital

I just the chance to see some of the best Digital Agencies in the world present their capabilities in a search I am running for a major packaged goods company. I have learned many things about what works (and what

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The Skyline Restaurant

All work and no play makes Peter a dull boy so I decided to go on a mountain bike excursion. Up Dosch, around Broadway through Portland Heights (amazing homes-want to live there someday) up to 23rd, up Thurman into Forest

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How to Brand Your Company

I was asked by the OEN (Oregon Entrepreneurs Network) to create a how to guide on how companies should approach branding. This is one of the most important decisions any company makes today. Remember the old Head & Shoulders proverb,

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Social Media 101: Get on Facebook

If you are interested in taking a bigger step into social media, read on. And if you start to think this blog is only for consumer brands, don’t. Last week I had the pleasure of touring some of the 11 buildings

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