Blog Archives

Welcome to the Weiss Ideas blog. I’ve been thinking a lot lately and I’ve decided to write down all the things I think about. Some things are very witty, others, not so much. I’ve contributed lots of good thoughts to

Posted in Insights

THE CUSTOMER IS KING IN B2B TOO

Forrester’s 2013 B2B CMO Imperatives, is full of smart insights that made me realize B2B marketing is catching up with B2C at a much faster rate. I love how the “Customer” is touted as the heart to any strategy.  Here

Posted in Insights

NAVIGATING THE AGENCY ARCHITECTURE

I love Agency Mania by Bruno Gralpois. It is extremely well written and provides invaluable insight into navigating agencies and getting the best work from them. The notion of a Chief Agency Officer makes sense for companies who have multiple

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Recruiting in the Digital World

I’m just now discovering the many ways one can use the web for recruiting talent online. I am on assignment for The Clorox Company helping them to recruit outstanding Digital Brand Managers. Here are things that I am learning so

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STREAMLINING THE DIGITAL AGENCY

Forrester recently published an interesting article on “How To Optimize Your Interactive Agency Roster- A Process For Improving Agency Relationships In A Complex Landscape” It’s a thought-provoking article that creates even more complexity in the digital landscape as it points out that marketers

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WHY RETAIL LOVES FACEBOOK

This is great research from ExactTarget and CoTweet. It supports how digital discounts are leading to brand trial and ongoing conversations between companies and their customers.  Bruce summarized it as part of a recommendation for a Retail prospect and it is

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I JUST WON ONE MILLION EUROS

You have got to hand it to this group for coming up with an innovative trick to ultimately steal your money. The email really looks legitimate but then again why would they want to give me this money from a

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Marketing Lessons for Start-Ups

I had the pleasure of serving on the Marketing panel for a Start-up Forum yesterday in Portland sponsored by Launch Pad. Wouldn’t you know it- our 80 minute panel was cut down to 45 minutes. Ah, the trials and tribulations

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The Smart Dominos Turnaround in Social Media

Crispin, Porter and Bogusky have created another great campaign. This time it is for Dominos, “the Dominos Turnaround”. There are 3 amazing lessons from this related to how Social Media is changing marketing communications and how brands relate to their

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Facebook and the Red Dragon

With all the talk of privacy on Facebook this week and the ease with which its so easy to throw your life up on it for all to see, it may be time to reassess what goes up. Look, I

Posted in Insights